Cm-a

Web Copywriting

Quality web copy is the differece between a window-shopper and a buyer. It engages potential customers very quickly by giving them easy, fast access to the information they need. They'll have no need to move on to the next site.

SEO Copywriting

SEO copy tells the search engines what you do. Use a word or phrase a lot - and in particular places - and you're telling the search engines that's what your site is about. In other words, your SEO copywriting determines what search results your website will appear in. At Cm_a, we're SEO copywriting specialists. We'll include just the right number of keywords in just the right places.

Brochure Copywriting

Why is Cm_a's brochure copywriting so effective? Because we:

1. engage your audience by showing that you have a solid understanding of their situation and challenges.
2. introduce your solution – not just your product or service. Your audience doesn’t want to know what you can do; they want to know what you can do for them. We talk benefits.
3. convey Your credibility & authority by validating your claims. You need to convince your audience that you actually do deliver the benefits you claim to deliver.

Ad Copywriting 

Your ad has only a few seconds to engage the customer. If it doesn’t grab their attention immediately, it has failed. This means it must talk in the customer’s language. It must talk benefits. It must be compelling. And it must have an easy call to action.

Ad Copies written by Cm_a will have an eye-catching headline, an engaging lead paragraph, a compelling conclusion and a clear, succinct call to action. It will be based on a clever, relevant concept, and it will be easily digestible. Your readers won't have to think too hard or read for too long. 

Direct Marketing Copywriting

Direct Marketing (DM) copywriting must grab your reader immediately. Direct marketing copy tends to be un-solicited and most domestic and business decision makers receive mountains of the stuff. This means they're numb to it - or just about.

So how do we bring back feeling in your reader? Well first, we write a great headline. Something that relates to their situation (their problem, pain points, objectives, etc.). By their very nature, questions tend to be engaging so, if we're sure of the answer, we'll ask one in the headline. Of course, you can't always be sure the answer is what you want to hear, so sometimes it's more effective to simply declare a benefit. Then we write the rest of the DM piece to validate the headline.

As with our web copywriting and brochure writing, our DM copywriting conveys your credibility and authority. We may discuss your experience, your history, your values, your product features, the highlights of your service... But no matter what approach we take, we always ensure the copy revolves around benefits and leads inevitably to your call to action.